Business-Building Matters

TABLE OF CONTENTS

I Business-Building Articles

How to Turn 28p Into a Stampede of Paying Customers............p8 (October 2005)

What the Heck is a Copywriter, Anyway?............p10
(November 2005)

Why YOU Need a Copywriter............p12
(December 2005)

Seven Steps to Business Growth............p14
(December 2005)

How to Hire the RIGHT Copywriter For You — Part I............p16
(January 2006)

How to Hire the RIGHT Copywriter For You — Part II............p18
(February 2006)

Online Video Predictions............p20
(January 2006)

How Harnessing the Power of Headlines Can Boost Profits
For Your Business............p22
(March 2006)

Planning Your Growth............p24
(March 2006)

WOMM: The Easy way to Skyrocket Your Sales............p26
(April 2006)

How Your Competitors are Good For Your Business............p28
(May 2006)

Clarity in Communication… PLEASE!............p31
(May 2006)

Is Your Site Guilty of These? (Common Website Blunders
that Stop Sales) — Part I............p33
(June 2006)

Is Your Site Guilty of These? (Common Website Blunders
that Stop Sales) — Part II............p35
(August 2006)

Prospecting Tips............p37
(June 2006)

The ‘Art’ of Business Promotion — How to Drive Traffic
to Your Website, Bring in New Leads AND Increase Your Sales........p38
(July 2006)

Five Steps to Kick-Butt Sales on the Web............p40
(August 2006)

The Two Most Powerful Words in Business............p41
(September 2006)

10 Ways to BOOST Business Through the Written Word............p44
(September 2006)

II Business-Building Resources

Postcard Promotions Made Easy............p46
(October 2005)

Success on Your Own Terms............p46
(November 2005)

Can I Have a Word, Please, Jonathan?............p47
(December 2005)

Online Shopping that Makes YOU Money!............p47
(January 2006)

Holy Cow! Milking it in Advertising............p48
(February 2006)

Use Adsense or Adwords? Then Read This............p48
(March 2006)

Get Connected!............p49
(April 2006)

On the Alert............p50
(May 2006)

What’s in a Picture?............p50
(June 2006)

And the Answer is............p51
(July 2006)

Don’t Worry, Be Happy............p51
(August 2006)

Change the (Business) World For the Better............p52
(September 2006)

III Business-Building Thoughts

(October 2005–September 2006)............p53

IV Business-Building Tips  

Extra! Extra! Read All About YOU............p57
(November 2005)

’Tis the Season to Be Thankful............p57
(December 2005)     

Do You Make This Mistake in English?............p58
(January 2006)

Read This if You Have a Website............p58
(February 2006)

How to Get Free Publicity............p59
(March 2006)

“Help! How Can I Get New Business?”............p60
(April 2006)

Which is it?............p61
(May 2006)

Being Collectable............p62
(June 2006)

Do You Mix These Up?............p62
(September 2006)

V Business-Building Q&As  

“What is the Difference Between PR and Marketing?”............p63
(June 2006)

“What is Push Marketing?”............p63
(July 2006)

VI Business-Building News

Internet Sales Soar in the UK............p65
(July 2006)

All Change at Royal Mail............p65
(August 2006)

Sustainability is the Business of the Future, Say Marketers............p66
(September 2006)

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