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Vol. II, Issue 3 – 12 December 2006
Editor & Publisher: Tracey Dooley
Greetings, new subscribers! Please help us grow by forwarding this issue to any friends, peers and associates you think would benefit. Thanks in advance!
In this month's success-packed edition:
• Publisher's preamble
• Google Releases New Bespoke Search
Tool
• My Holiday Gift to YOU!
• The Four Cs of Marketing, Part II
• About the Word Doctor
• Email Marketing Success Guide
• Reader Q&A
• Win a Customer Magnet!
• Business-building Thought
• How to Earn Money the Effortless Way
• Business-building Marketplace
Help! The
holidays are coming full speed ahead. Have you done your
Christmas shopping yet (smug? Moi? Actually, I haven’t
escaped the December rush – crush?! – as I STILL have about
three presents to go and then I’m all done)? If not, for last-
minute gifts for people anywhere in the world you can't beat
'flexi' vouchers. Click here to read more: http://tinyurl.com/y2cfce.
Yes, sireee, another year is coming to an end, and oh, so
quick! It's crazy how fast this past year has gone by. I really
hope you've hit all your goals for the year and you'll be
working on an even better, more successful and healthful
2007.
Please do let me know if you have any exciting plans
for you or your business...
I know what I’m going to do during the holidays; put my feet
up and slob out in front of the telly. I absolutely love TV! My
idea of truly relaxing is watching
a good movie or a comedy show with a cup of tea and some
choccies. I didn’t get the chance last year, and, boy, do I
need it this year!
Holiday Marketing Technique
Thanks to all of you who wrote in sharing your holiday
marketing techniques. I loved Richard Frisby’s idea; each
year he attaches a sample of his product or a voucher to the
Christmas cards he sends out to his clients, resulting in
more sales in the new year.
Genius! I’d try it myself, but I’ve decided to make this
Christmas a paper-free year, which means no cards through
the post, but rather ecards to help save the environment.
And the money I’d usually spend on cards and stamps will go
to charity.
Competition Winner
Before I forget, I’d like to announce the lucky winner of
November’s competition. (The answer was 'Vinnie'.)
Drum roll...
Congratulations, Erin Harris! You’ve won a one-hour
Power-Packed One-on-One Consultation! You will
receive an email very shortly, with details of how to arrange
the consultation any time from February 6 next year.
If you didn’t win, don’t despair. There is another great
competition this month, and lots of goodies to be had
throughout this newsletter.
OK, this is the last issue for 2006. We’ll take a break over
the holidays and then CfS will be back on January 9, 2006. In
the meantime, here's wishing you a merry Christmas,
wonderful holiday season, Happy Hanukah (sorry if I missed
any out), and a very Happy New Year!
Thanks for reading and, more importantly, thank you so
much for your support this year – it’s good to know that the
expertise I share is appreciated.
I send you all my good wishes to you and yours for a very
joyous holiday season and prosperous 2007!
Tracey
PS Please forward this on to anyone who wants to attract more customers, get more website traffic, close more sales and find resources to help them compete more in today's fierce marketplace.
PPS Please add 'tracey [at] mediaminister [dot] co [dot] uk' to your whitelist or address book in your email program, so that you always receive your issues!
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Business-Building News |
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| Google Releases New Bespoke Search Tool |
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If you have ever wanted to help web visitors find
specific search terms, topics or items on your site then turn
to Google's Custom Search Engine.
“Now people can get the power of Google search even when
they’re not on Google.com,” says Shashi Seth, group product
manager for the custom search engine.
As well as refining the range of search material, the free
tool also allows you to customise the look of results and how
they are prioritised or add paying adverts to the results for
'passive' income.
"As you might imagine, it's a simple and straightforward
product to use and understand," continues Shashi. "In a
matter of minutes you can create a search engine that
reflects your knowledge and interests; looks and feels like
your own; and, if you choose, you can make money from the
traffic you receive through Google's AdSense program."
Business-Building Event Offer |
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| My Holiday Gift to YOU! |
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I feel like Mrs Santa Claus right now! For I have a
special gift just for you, dear readers...
Order Using Online Marketing to Your Advantage during this month –
December – and I’ll give you a special CfS subscriber holiday
rate of just £14. That's down from £27, but even better than
the price (because it’s always great-value pricing) is knowing
that this can set you up for online success in 2007:
• You can double, triple or even quadruple your sales when
you learn the dynamics of selling online and how to easily
apply it your business.
• You should boost your income with these 10 steps to online
marketing success.
• You’ll learn how to profitably market your product or
service and business online.
• You’ll discover ways to win with email marketing, and
more!
Order NOW...even if you won't be starting this until after the
holidays. Click here for your special holiday link:
http://tinyurl.com/ycno6m.
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Business-Building Article |
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| The Four Cs of Marketing (and how you can use each one to generate business) – Part II of II |
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[Continued from last issue.]
Marketing C No.2 – clarity.
When you communicate with your target audience
(customers or potential clients), it’s important that you have
developed a clear benefit-driven message. Ask yourself, “If I
wanted my readers to remember one thing from this
communication, what would that be?” – your answer should
be something along the lines of, “For them to take up a free
trial,” or “To buy this product at the reduced price before 31
December.” The benefit-driven message for each is getting
something for nothing and getting something at a steep
discount if they are quick.
Once you have pinpointed your clear benefit-driven message
you can work on developing your sales letter, or email or
whatever format you are using.
For this to work effectively, you must tell your prospective
customers what action you wish for them to take. Don’t just
put, “Call us today!” or even worse, just list your contact
details. You have to be specific – very specific. Tell them to
“Call 1234567 today and request your free guide to selling
your house the stress-free way.”
Marketing C No.3 – consistency.
Don’t stop there. For any marketing to be effective, you
have to communicate regularly with your customers and
prospects. Research shows it takes around 5-15 points of
contact with a particular stimulus – such as your logo,
tagline, how you can help, etc) for a consumer to register
and recall the information whenever his need arises.
It was guerilla marketer Jay Conrad Levinson who said, “It is
unfortunate but true that bad marketing done consistently is
better than good marketing done inconsistently.” And he is
absolutely spot on. Marketing only a few times per year is
often a waste of money, effort and time.
Be sure to repeat your message and identifying tagline and/
or logo over and over again. That could involve sending out a
postcard one month, a report the next, and running an ad the
next, and so on.
Even though marketing more consistently will be more
expensive, it can yield much greater returns in the long run.
Rather than boring or bombarding your customers/prospects,
you are reminding them of your products/services and, more
importantly, why they should come to you – not your
competitors – when the need arises.
Marketing C No.4 – collaboration.
Don’t be afraid to work with a business coach or a marketing
expert to come up with the best ways to reach your current
and prospective customers. More often than not, getting an
outside perspective can really help your marketing,
especially when it come to adding fresh insight and winning
ways to market your business. And by forming joint ventures
or simply brainstorming with a team, you can take the pain
out of marketing and expedite business growth to boot!
If you master and implement the Four Cs, not only will your
marketing be easier and more effective, your kids might
start washing up as they appreciate the happier, more
successful you!
© 2006 T Dooley
Want to use this article (or any tip in this newsletter) on
your website, blog, a message board or in an ezine? Not a
problem! But please give credit where it's due. You MUST
include the following:
Tracey "Word Doctor” Dooley of MediaMinister
(www.mediaminister.co.uk) is an experienced copywriter,
editor and marketer. She has spent almost 14 years crafting
compelling copy that successfully sells, informs, educates or
entertains. =====>To sign up for her freebie business-
building tips, marketing and publicity pointers,
visit
www.mediaminister.co.uk.
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Tracey "Word Doctor” Dooley is an experienced
copywriter and PR/marketing & editorial consultant. She has
spent almost 14 years crafting compelling communications
copy that successfully sells, informs or entertains.
She can remove the hassle of writing, editing and producing
all your marketing communications – including general
business writing, web content, sales letters, postcard
campaigns, direct mail packages, brochures, ads, PR
materials and more. She can ghostwrite your business
articles, too.
Just let her know a little about yourself (who you are, which
company you own/work for, the size of your company, your
industry), which service you require, the type of copy you’re
interested in (ads, mailings, etc), and she’ll get right back to
you.
Get in touch via the online form at
www.mediaminister.co.uk/contact.htm or email her
your full brief and any supporting documentation.
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Business-Building Resource |
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| Email Marketing Success Guide |
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If you ever wondered how to get the most out of
email marketing, then take a look at Marketing Sherpa’s
free-to-view report, 2007 Email Marketing Benchmark
Guide. But be quick, I think it is only available for a
short time.
My favorite section is on page 4, which shows that copy
yields a higher ROI than even design or images on websites,
as well as in email offers and the all-important subject line.
Pah! I always said content is king (or queen)!
Click this link to get access to this report while it is still free.
Got a resource you'd like to share?
Email it to me and I'll
include it in a future issue of
Communiqu for Success!
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Business-Building Reader Q&A |
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| Ask the Word Doc! |
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Question: “How do I determine the best person to
send my communications to?" Ed Lopez
Answer: This depends on the objective of your
writing and its main message. For instance, if you were
starting out in copywriting, I would suggest writing to the
creative director of specific agencies that relate to your
specialty. That said, I would always phone to double-check
first. In fact, just a quick phone call would do, saying
something along the lines of, “Hello, who would be the best
person to speak with regarding XYZ?” and then get his or her
contact details, including a job title.
Of course, if you are writing to prospective customers or
clients, you would preferably write to your ideal prospect.
See the main feature of this issue for more help on that.
Question: “How can I write clearly and
concisely?" Latoya Pennant
Answer: I cover this in detail in my TeleClass
Better Writing Skills 101 – Write Your Way to Blockbuster
Results and BOOST Business to Boot.
Basically, it’s about using simple language (not using ‘utilise’
or ‘employ’ when ‘use’ will do, for example), writing short
sentences and paragraphs, and sticking to one main point in
your communication.
For example, compare this sentence: “High-quality learning
environments are a necessary precondition for facilitation
and enhancement of the ongoing learning process.”
With this: “Students need good schools if they are to learn
properly.”
The latter is much clearer and to the point. Don’t just write
words willy-nilly. You have to make every single word count.
Also, make sure you write in logical sentences and
paragraphs that your target audience can understand.
More questions from you next issue. Let me know if
you want anything answered by
emailing me and I'll
include it in a future issue of
Communiqué for Success!
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Business-Building Competition |
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| Win a a Customer Magnet! |
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This month I'm offering all CfS subscribers the
chance to win a sales letter review by yours
truly, complete with all the suggestions and tips on how to
make it a customer magnet.
All you have to do is correctly answer this easy-peasy
question:
How many mentions of 'Christmas' are there in
this issue?
Send your
answer (only one per entrant) to competition [at] mediaminister [dot]
co [dot] uk, along with your full name and sales letter
to be reviewed. Entries much reach me by 8 December 2006. Good luck!
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Business-Building Thought |
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"A good product is not enough to provide competitive
advantage. Only brands can tap into the emotional needs of
consumers and create a bond with them."
Jamie Lord (director of marketing and business development,
Millward Brown)
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Business-Building Refer & Earn |
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| Recommend MediaMinister & Earn Money |
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If you're a fan of MediaMinister products or
services (and why not?!), you could earn as much as 33%
per sale just by recommending them to your clients,
colleagues and friends. Easy passive income!
To find out more just go to
==>
www.mediaminister.co.uk/affiliate.htm
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READING THIS AD? YOURS COULD BE HERE, TOO! To find out more and get on board to reach entrepreneurs, business owners and consultants, just email the Word Doctor using the contact information below.
Disclaimer: Neither Tracey Dooley nor MediaMinister endorses the accuracy or reliability of any of any third-party advertisements in this e-newsletter. Rest assured, advertisers are carefully selected and sometimes personally known, which can only be a good thing for you! However, I simply can’t (and don’t) investigate the legitimacy, validity or legality of any item advertised. It therefore always makes sense to check each one out using your own diligence.
Feel free to FORWARD COMMUNIQUÉ FOR SUCCESS! in its entirety to anyone you think will find it useful. When doing do please add a note explaining why you're sending it to them, else they might think I've sent it to them without permission – thanks.
Get FREE Publicity!
Got an article, question, tip or resource to share? Great! Send it to me and you could be featured in a future issue of Communiqué for Success! – and you'll enjoy great business exposure in return.
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