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Vol. II, Issue 1 – 17 October 2006
Editor & Publisher: Tracey Dooley
A HUGE welcome to our newest subscribers. I do hope you enjoy this issue. Please help us grow by forwarding this issue to any friends, peers and associates you think would benefit. Thank you so much in advance!
Inside this month's success-packed edition you’ll
find:
• Publisher's preamble
• High-powered Ads that Generate
Sales
• Women in Business Seminar
• 7 Ea^sy Ways to Improve the Pull^ing
Power of your Advertising
• Help! Is There a Doctor in the House?
• Media Tutorials to Kickstart Your PR
• Sky Wants YOU!
• Competition – Everyone's a Winner!
• Business-building Thought
• Business-building Marketplace
It’s very hard for
me to believe, but I've check and it’s definitely true — this is the first issue of the
SECOND volume of CfS! It’s exactly a year (well, just over)
since the inaugural issue of Communiqué for Success. Wow,
how time flies. (It’s Christmas in less than 10 weeks. Help!)
An entire year of uninterrupted issues might not seem that
much of an accomplishment to anyone who doesn't publish an
e-newsletter, but I know those who do will appreciate the
gravity of that.
Anyway, I'd like to thank you for all your incredible support –
especially my original subscribers who've stayed with me
through this period of growth and trial-and-error. YOU are
what makes CfS a success, and YOU are motivate me to
continue through thick and thin.
F^ree advertising for all subscribers!
As a BIG thank you I would like to offer all subscribers to this
e-newsletter F^REE – yup, that’s zero cost – advertising in
future issues of CfS. After all, if CfS is all about helping you
grow your business, then this is a fantastic way of moving
towards that goal. Why didn’t I think of it earlier?! :D
This brainwave occurred to me while on holiday in Cornwall.
I thought I’d contracted a serious bout of food poisoning, but
it turned out to be a nasty bug that STILL hasn’t gone away.
Which meant that I was knocked off my feet for the holiday,
leaving me with plenty of time to mull things over.
Anyway, if you would like to take me up on this offer, you’d
better act fast: I can only accept 2 subscriber ads per issue.
Interested? Just
email me your ad, keeping it to a maximum of 5 lines,
65 characters per line (including your URL or email
address). You’re more than welcome to put your first few
words in caps to grab attention. Copy deadline for the
November issue is 13 November.
To further celebrate the first anniversary of CfS, I have
temporarily taken off up to 40% off some
marketing tools to
help you boost your sales in the run-up to Christmas. Just
click on this link before November to get your
discount.
Wasting your advertising £s?
This issue’s main article gives you 7 methods for juicing up
your advertising campaigns – whether offline or online. It
should also offer ideas for getting more out of ALL your
marketing efforts. I do hope you enjoy it.
See you next month.
Oh, and please do let me know the questions you would like
answered, the topics you would like covered, as well as
which marketing challenges you are facing/have overcome.
Take care
Tracey
PS Please forward this on to anyone who wants to attract more customers, get more website traffic, close more sales and find resources to help them compete more in today's fierce marketplace.
PPS Please add 'tracey [at] mediaminister [dot] co [dot] uk' to your whitelist or address book in your email program, so that you always receive your issues!
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Business-Building Event |
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| High-powered Ads that Generate Sales |
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My next ‘Better Business Success’ TeleClass is next
THURSDAY – 26 October.
TOPIC: High-powered ads that generate sales.
In this call, I’ll reveal all you need to know to succeed with
advertising your business. You’ll discover how to write order-
pulling ads step by step, finding ideas for magnetic ads,
where to place your ad, advertising on the web, radio and in
print, and much more.
There is a FANTASTIC bonus for subscribers, too.
• Find out more or secure your spot here .
(You have to scroll down a little bit.)
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Business-Building Event |
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| Women in Business Seminar |
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The next Women in Business takes place at The
Commonwealth Club, London, on Friday 3 November 2006.
The event promises to provide lots of inspiration, resources
and networking opportunities.
Topics covered by speakers on the day include: • Understand the motivation of successful female leaders.
• Inspiration on how to market yourself for success.
• Learn how to communicate with confidence.
Exhibitors will be on hand at lunchtime to offer tasters on
how to groom you for success. Plus, there will be image
consultants, business advisors and much more.
Know of an event that would interest CfS readers? Email it to me and I'll include it with your name and details in a future issue of Communiqué for Success!
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Business-Building Article |
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| 7 Ea^sy Ways to Improve the Pull^ing Power of your Advertising |
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Advertising is a tough arena. Each day thousands
upon thousands of ads have to compete with one another to
get the attention of their intended audience. And when you
consider that millions of advertising pounds are spent each
year on attracting awareness of making sales, then it’s
makes sense to test and measure one advert against
another. If you don’t, then how will you know if your current
ad is doing the best job for you?
Whether you want to change your current ad to test its
effectiveness or improve an ill-performing advertisement,
here are some sizzling ways to increase the response of your
ad campaigns.
1. Size matters. Increasing the size of your ad copy
text can increase its readability. And of course a big headline
will stand out head and shoulders above a small, insignificant
one. I wouldn’t go overboard here, the point is to make
elements such as your headline, sub-headline and major
benefits stand out.
2. Picture this. Adding or changing an illustration
that accompanies your ad copy can work wonders for an ad’s
visibility, and therefore response rates. Choose an illustration
that will appeal to your prospective reader or viewer, and
make sure it is relevant to what the advert is saying.
3. Heads up. Try changing your ad’s headline (you
DO have one, don’t you?) – the advertisement for your
advert – or adding a sub-head. Sub-headings act like
headlines, in that they aim to grab the passing eye of your
readers or viewers. The added advantage of a sub-headline
is that they can keep your audience engaged as they browse
your ad.
4. Key advice. Highlighting key words or phrases
throughout your ad copy can grab the attention of your
prospective audience. Methods of highlighting include using
different fonts and colours, using underlining or italics and
increasing the font size. Bear in mind that, as a rule,
italicised text is harder to read than straight text. This is
especially true of web ad copy.
5. To the point. Bullets act like mini headlines, and
are great for breaking up lengthy copy. Caption each
paragraph with a bullet and a brief yet appealing sub-head.
This will make your ad easier to read and facilitate skimming
of the most important points. When you don’t break up long
ad copy with bullets, then you risk the reader reading the
headline and the headline alone. People are put off by
unbroken text, or lots of it.
6. Risky business. Adding a comprehensive
guarantee can help to remove the risk of doing business. And
if you’re guarantee doesn’t read as being true, then change it
to one that does. An appealing guarantee is the single most
powerful way of removing any pre-purchase unease.
7. Decent proposal. Adding a special offer can
multiply response rates tenfold. Think about it; you’ve asked
the reader or viewer to respond in some way (“Call us on
XXXX” or “Place your order today!”), but you have to give
them a really good reason for doing so. An incentive such as
a free report or a steep discount can entice people to
respond. Make sure your offer is irresistible, and if it’s not,
change it!
It’s been proven that changing just one element, such as the
headline, can dramatically enhance an ad’s success. So put
one or more of the above tips to use in your own ads and see
the results for yourself.
© 2006 T Dooley
Want to use this article (or any tip in this newsletter) on
your website, blog, a message board or in an ezine? Not a
problem! But please give credit where it's due. You MUST
include the following:
Tracey "Word Doctor” Dooley of MediaMinister
(www.mediaminister.co.uk) is an experienced copywriter,
editor and marketer. She has spent almost 14 years crafting
compelling copy that successfully sells, informs, educates or
entertains. =====>To sign up for her freebie business-
building tips, marketing and publicity pointers,
visit
www.mediaminister.co.uk.
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Tracey "Word Doctor” Dooley is an experienced
copywriter and PR/marketing & editorial consultant. She has
spent almost 14 years crafting compelling communications
copy that successfully sells, informs or entertains.
She can remove the hassle of writing, editing and producing
all your marketing communications – including general
business writing, web content, sales letters, postcard
campaigns, direct mail packages, brochures, ads, PR
materials and more. She can ghostwrite your business
articles, too.
Just let her know a little about yourself (who you are, which
company you own/work for, the size of your company, your
industry), which service you require, the type of copy you’re
interested in (ads, mailings, etc.), and she’ll get right back to
you.
Get in touch via the online form at
www.mediaminister.co.uk/contact.htm or email her
your full brief and any supporting documentation.
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Business-Building Resource |
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| Media Tutorials to Kickstart Your PR |
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Learn all about the media and what it can do for
you this November – and get free publicity to boot!
Join Caroline Lashley of The Editor’s Office this autumn for a
series of tutorials aimed at small business professionals as
well as those new to PR. Classes take place in London.
For more information or to obtain a booking form, contact
Caroline by emailing Caroline
, or by telephoning or texting your details to 07931
648440.
Got a resource you'd like to share?
Email it to me and I'll
include it in a future issue of
Communiqué for Success!
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Business-Building News |
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| Sky Wants YOU! |
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Are you the owner of a small business? Are you
looking to boost your sales? How about raising your profile
by way of f^ree TV advertising?
Well, now you can do both, thanks to a new TV series on Sky
One.
The makers of the series, Hard Sell, are looking for
businesses of all sizes that feel their sales force needs “a
kick up the backside”.
A “high-profile sales guru” will be employed to identify
problems among the sales force and make changes to
“guarantee results” within six weeks.
Interested businesses should email
hardsell@diverse.tv
.
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Business-Building Competition |
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| Everyone's a Win^ner! |
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It's CfS's birthday! And to celebrate I'm giving
one luc^ky win^ner the opportunity to receive a one-month
‘Business-Building Consulting Package’, worth £420,
entirely FRE^E.
• Great ideas, advice, moral support and helpful
consultations
to hone your business and message. (Value = Priceless!)
• Revealing interview process to evaluate where you are and
where you want to be. (Value = £60)
• Detailed business questionnaire to clarify your goals, and to
start laying out a plan to get you on the right track to
success. (Value = £60)
• Bi-weekly 30-minute one-on-one phone consultations.
(Value = £70)
• Weekly ‘pit stops’ and goal setting to keep your progress
moving in the right direction. (Value = £269)
• Unlimited access to me via email. You send me your
questions and I send you my answers within 48 hours
(business days). (Value = Priceless!)
• BONUS: exclusive critique certificate. (Value = £170)
• Best of all, you have me as your own personal copy coach,
with all coaching done by email. What a great benefit. This
can save you hundreds –
maybe thousands – of marketing pounds.
To make this an extra-special competition, EVERYONE who
enters the competition with the correct answer (and the
question is easy-peasy) will receive the bonus “The top
proven 50 advertising and headline words that WIN
business.”
These are what I use to kickstart my crestive juices, and
they have been shown to be effective in just about any
advertising, marketing or PR campaign.
All you have to do to enter is read the following sentence:
FINISHED FILES ARE THE
RESULT OF YEARS OF
SCIENTIFIC STUDY
COMBINED WITH THE
EXPERIENCE OF YEARS
Now count the F's in that sentence. Count them ONLY ONCE.?
Do not go back and count them again. Then send in your
answer (only one per entrant) to competition [at] mediaminister [dot]
co [dot] uk.
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Business-Building Thought |
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"Doing business without advertising is like winking at a girl in
the dark. You know what you're doing, but nobody else does."
Stuart H. Britt (American educator)
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Business-Building Marketplace |
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Finally! A Quick and Easy Way For YOU To Painlessly
Create, Post and PROFIT From Your Own Money-Making
Online Videos... Without Being a Computer Geek or
Paying Outrageous Fees To A Webmaster!
==>
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It’s not just about having the best ingredients.
It’s about knowing how to combine them to create
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and staff newsletters that work. Call Andy Sivell
on 020 8504 4488, or visit us at www.workingtitles.com
READING THIS AD? YOURS COULD BE HERE, TOO! To find out more and get on board to reach entrepreneurs, business owners and consultants, just email the Word Doctor using the contact information below.
Disclaimer: Neither Tracey Dooley nor MediaMinister endorses the accuracy or reliability of any of any third-party advertisements in this e-newsletter. Rest assured, advertisers are carefully selected and sometimes personally known, which can only be a good thing for you! However, I simply can’t (and don’t) investigate the legitimacy, validity or legality of any item advertised. It therefore always makes sense to check each one out using your own diligence.
Feel free to FORWARD COMMUNIQUÉ FOR SUCCESS! in its entirety to anyone you think will find it useful. When doing do please add a note explaining why you're sending it to them, else they might think I've sent it to them without permission – thanks.
Get F.REE Publicity!
Got an article, question, tip or resource to share? Great! Send it to me and you could be featured in a future issue of Communiqué for Success! – and you'll enjoy great business exposure in return.
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