Copy
critique consultation
This is ideal if you would like to:
- benefit from expert copywriting services at cut-price
rates
- have an external, honest and objective second opinion
of your written materials
- be alerted to any problem areas before you 'go live'
- sample my services at a fraction of the cost of hiring
me to craft your copy from scratch
- energise a tired marketing piece, website or advertisement
that is simply not working
- save your time and energy that would be otherwise spent
on speculating, testing or reworking
- see the thinking behind the writing process, the ‘secret
ingredients’ that can transform a piece of copy from
acceptable to exceptional
- benefit from a copy 'autopsy' before going to print!
”Great service! I think the information you
gave [in the critique] was so beneficial and has helped
me focus my new plans for the site. It is a good objective
view ...Something I had been looking for, for a while.
I love your ideas — I saw that you really understood
where I was coming from and my business… Wow,
you're good!"
— Dawn Winder, Qualified Professional
Coach & Personal Brand Strategist, I-Define Living
(more…)
From as little as £95* ($180), you
can have a trained eye cast over your literature and get a
detailed custom roadmap on its effectiveness. This will highlight
what works, what doesn’t and what needs to be amended.
You’ll also receive step-by-step professional recommendations
on how to improve it using proven principles. The result is
a fresh and more effective piece.
The copy 'autopsy' is particularly suited
to corporate collateral, advertising, marketing or other promotional
materials where a good response is crucial to success. You
can even apply some of the pointers you’ll receive to
improving your presentations and sales pitches.
Making your communications have more impact can have a profound
effect. There have been reports of response rates increasing
by as much as 400%.
*”Okay, so how much is this going to cost me?”
The rates for a copy critique consultation will vary depending
on your project’s nature and scope. To give you an idea,
though, a critique of a 1-2-page press release with a single
objective would cost £95 (approximately $180). The fee
for a separate critique of sales letters, direct mails, brochures
and other larger projects would be £170-£500 (approximately
$325-$955).
Please note, the fixed price you will be quoted will be for
a written copy critique consultation and tailored advice —
not for the writing/rewriting. But if, after receiving your
critique, you would like me to go ahead and rewrite your project
for you, I will put 50% of the critique fee towards the cost
of copywriting.
All critiques are payable 100% in advance. But only after
we have agreed a price and the terms and you feel that these
are fair.
”Sounds fair enough to me. How do I order a
critique?”
In seven easy steps:
- Tell me about your project using the contact
form.
- I’ll return a short copy request form for you to
complete.
- You fill it in and return it to me.
- I send you a quote and an order form.
- Upon receipt of your payment, I will forward you a client
project briefing form that guides me in taking the best
approach to your project.
- As soon as I receive your answers — along with any
resource/research materials (e.g. previous campaigns, client
feedback, etc.) — I'll book in your project and get
back to you with an idea of timespan. Then I’ll get
right on with your critique. If I need further information,
I’ll get in touch again.
- You should receive your custom roadmap report with 7-10 days upon receipt of your completed briefing form.
For headline critiques, follow this link... |
